Artist banking innovations include digital platforms, blockchain technology, and tailored financial products, empowering artists with efficient financial management and direct access to funding opportunities.

Artist banking innovation trends are emerging as crucial elements for financial success among creatives. But how do they impact your future as an artist? Let’s delve deeper to understand these exciting changes.

Understanding the current banking system for artists

Understanding the current banking system for artists is crucial for leveraging financial opportunities. Artists often face unique challenges that traditional banking services may not accommodate. They need tailored financial solutions that align with their creative endeavors.

Key Components of the Banking System for Artists

The banking system for artists hinges on several vital components. These include:

  • Checking and savings accounts: Essential for managing day-to-day expenses.
  • Loans and credit options: Important for funding creative projects.
  • Investment opportunities: Useful for building wealth over time.

Many artists often overlook the significance of financial literacy. Understanding banking products can help them make informed decisions about their finances.

Navigating the Challenges

One common challenge is securing loans. Banks may find it difficult to assess an artist’s income stability. This is where having a solid portfolio can be beneficial. Additionally, networking in the industry can provide artists with guidance on financial options tailored for creatives.

Moreover, artists should consider using digital banking solutions. These platforms can offer flexibility and ease of access. Many provide tools that specifically cater to the needs of creatives, allowing them to manage finances more efficiently.

Finding the Right Bank

Choosing the right bank involves doing thorough research. Artists should look for banks that understand their needs and offer relevant services. Consider factors like:

  • Fees: Be aware of service fees that can add up.
  • Customer service: Choose banks known for helpful support.
  • Specialized programs: Some banks offer services tailored to artists.

Ultimately, understanding the current banking system equips artists with the knowledge to make effective financial decisions.

Key innovations reshaping artist banking

Key innovations are reshaping artist banking and creating new opportunities for creatives. With technology advancing rapidly, artists can now access tailored financial services that cater to their unique needs.

Emergence of Digital Banking

Digital banking platforms are revolutionizing how artists manage their finances. These platforms offer conveniences such as 24/7 access to accounts, mobile check deposits, and easy fund transfers. As a result, artists can focus more on their craft without worrying about traditional banking hours.

Moreover, many digital banking services are minimizing fees, allowing artists to keep more of their earnings. With these savings, they can invest more in their projects or personal development.

Blockchain and Smart Contracts

Another major innovation involves the use of blockchain technology. This technology enables secure, transparent transactions without the need for intermediaries. It opens up new avenues for artists to sell their work directly to consumers through digital certificates of authenticity.

  • Direct sales: Artists can now sell digital art directly on platforms that support blockchain.
  • Royalties and fair compensation: Smart contracts can ensure artists receive fair royalties from their work.
  • Access to new markets: Blockchain creates opportunities to reach international audiences without high transaction fees.

As these technologies grow, they offer artists more control over their finances and revenue streams.

Fintech Solutions for Creatives

Fintech companies are also stepping up to provide services specifically designed for artists. These businesses understand the unique cash flow challenges that creatives face, allowing them to offer:

  • Flexible loan options: Because artists often have unpredictable income, flexible repayment plans can help ease financial stress.
  • Financial planning tools: Apps that assist in budgeting and forecasting cash flow can empower artists to make informed decisions.
  • Expense tracking: Keeping track of business and personal expenses becomes easier with dedicated financial tools.

Through these innovative solutions, artists can navigate their finances more effectively. Overall, key innovations in artist banking are creating an environment where creatives can thrive and focus on their art.

Digital platforms transforming financial services

Digital platforms transforming financial services

Digital platforms are transforming financial services for artists, making banking more accessible and user-friendly. These innovations change how creatives manage their finances and connect with banks.

Convenience of Online Banking

One significant change is the rise of online banking. Artists can now open accounts, transfer funds, and apply for loans from the comfort of their homes. This saves time and helps avoid long lines at traditional banks.

Additionally, many online banks offer intuitive apps that allow artists to track their spending and savings easily. This feature is essential for managing unpredictable income streams.

Peer-to-Peer Lending

Another exciting development is peer-to-peer lending. This model lets artists borrow directly from individuals, bypassing traditional banks. This can lead to lower interest rates and more flexible terms.

  • Access to funds: Artists often find it challenging to qualify for traditional loans. Peer-to-peer lending offers an alternative.
  • Community support: Borrowers can connect with lenders who believe in their work.
  • Quick approval times: These platforms can process loans faster than traditional banks.

As peer-to-peer lending grows, it provides unique opportunities for artists seeking financial support.

Investment Platforms

Investment platforms are also playing a role in artist banking. They allow artists to invest in stocks or funds without needing extensive financial knowledge. With user-friendly interfaces, these platforms can make investing simpler.

  • Fractional shares: Artists can invest in portions of expensive stocks, making it easier to build a diverse portfolio.
  • Robo-advisors: These tools provide automated financial advice tailored to an artist’s goals.
  • Real-time data: Instant access to market information helps artists make informed decisions.

Overall, digital platforms are bridging the gap between traditional finance and the needs of artists. They create a more inclusive financial landscape that supports and nurtures creativity.

Case studies: Successful artist banking implementations

Case studies showcase how successful artist banking implementations can empower creatives and enhance their financial wellbeing. These real-life examples highlight the innovative approaches banks and fintech companies are taking to support artists.

Case Study 1: Platform for Independent Musicians

A well-known bank partnered with a music platform to offer tailored banking solutions for independent musicians. This initiative provided artists with:

  • Artist-centered accounts: These accounts had no monthly fees and offered features like instant transfers for payments.
  • Access to music-related loans: Musicians could borrow funds for equipment and recording costs.
  • Financial workshops: Regular sessions on budgeting and financial management helped artists build skills.

This collaboration increased financial literacy among artists and boosted the platform’s popularity.

Case Study 2: Visual Artists and Digital Banking

A digital bank targeted visual artists by creating a specialized account that catered to their unique needs. Key features included:

  • Expense tracking tools: These tools helped artists manage project costs seamlessly.
  • Investment opportunities: Artists could invest in crowdfunding for art projects, giving them a platform to generate funds.
  • Networking events: The bank organized events that connected artists with potential patrons and galleries.

This initiative increased artist engagement and enhanced their financial stability.

Case Study 3: Creative Startups and Peer-to-Peer Lending

Another notable example involves a peer-to-peer lending platform designed for creative startups. Features of this platform included:

  • Direct funding options: Artists could receive funding directly from individuals interested in supporting creative projects.
  • Flexible repayment terms: The platform allowed artists to set repayment options that fit their income schedules.
  • Community feedback: Artists received valuable insights and support from lenders who shared similar interests.

By giving artists immediate funding access, this model flourished and attracted a vibrant community of creatives.

As these case studies demonstrate, successful artist banking implementations are essential in fostering creativity and financial stability. They encourage a culture of innovation that can benefit the entire artistic community.

Future predictions for artist banking trends

The future of artist banking trends is bright, with many exciting developments on the horizon. As technology evolves, so do the services available to artists, making financial management more efficient and accessible.

Increased Use of AI and Automation

One significant trend is the increased use of artificial intelligence and automation in financial services. AI can help artists analyze their spending patterns, forecast income, and even automate bill payments. This technology reduces stress and allows artists to focus more on their creative work.

Automation in banking can enhance the user experience, leading to quicker decisions on loans and faster payment processing. Artists will have more time to dedicate to their art, while their financial matters remain organized.

More Tailored Financial Products

The demand for customized banking products is likely to rise. Artists have unique financial needs, and banks are recognizing this requirement. We can expect to see:

  • Creative-friendly loans: More banks will offer loans tailored to the unpredictable income of artists.
  • Specialized savings accounts: Accounts designed specifically for artistic pursuits, providing better interest rates for long-term projects.
  • Investment opportunities: New platforms will emerge, helping artists invest in their peers or community projects.

These tailored offerings will enable artists to have better financial planning that aligns with their career goals.

Blockchain Technology Adoption

Another trend to watch is the growing adoption of blockchain technology. This technology has the potential to ensure secure, transparent transactions in the art world. Artists can benefit from:

  • Direct sales: Selling art directly to consumers while retaining more profits.
  • Provenance tracking: Using blockchain to verify the history of artworks, making them more valuable.
  • Smart contracts: Automating royalty payments when art is resold, ensuring artists get fair compensation.

As artists embrace blockchain technology, they will gain significant control over their work and income.

The future of artist banking trends is not just about technology; it’s also about creating an environment that empowers artists. With these advancements, artists will find financial solutions that resonate with their unique journeys.

In conclusion, the future of artist banking is more promising than ever. With advancing technology and tailored solutions, artists can manage their finances more effectively. The rise of digital banking and peer-to-peer lending is making it easier for artists to access funds. Additionally, innovations in blockchain technology offer new ways for artists to sell and protect their work. As these trends evolve, artists will find themselves empowered with the tools needed to succeed financially while focusing on their creativity.

FAQ – Frequently Asked Questions about Artist Banking Innovations

What are the main benefits of digital banking for artists?

Digital banking helps artists manage their finances more conveniently. They can access their accounts anytime, transfer funds easily, and track expenses through user-friendly apps.

How does blockchain technology impact artist sales?

Blockchain technology enables secure, transparent transactions for artists. It allows them to sell their artwork directly and verify its authenticity, ensuring fair compensation.

What are peer-to-peer lending platforms?

Peer-to-peer lending platforms connect artists directly with individual lenders, offering flexible loan options tailored to the unique financial needs of creatives.

How can artists improve their financial literacy?

Artists can improve their financial literacy by attending workshops, using budgeting tools, and accessing resources that teach essential financial management skills.

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Author

  • Emilly Correa

    Emilly Correa has a degree in journalism and a postgraduate degree in Digital Marketing, specializing in Content Production for Social Media. With experience in copywriting and blog management, she combines her passion for writing with digital engagement strategies. She has worked in communications agencies and now dedicates herself to producing informative articles and trend analyses.

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</div> </nav> </div> <div class="indicator"> <div class="indicator-position js-indicator-position"></div> </div> </header> <!-- END header --> <!-- BEGIN inner --> <div class="inner"> <article id="post-62" class="post-62 post type-post status-publish format-standard has-post-thumbnail hentry category-finances"> <div class="container"> <div class="row"> <div class="col-md-8 col-lg-8 mx-auto"> <div class="section section-featured js-section-featured"> <div class="card card-featured card-top m-0"> <div class="card-body"> <h1 class="card-title">artist banking innovation trends to watch in 2024</h1> <div class="card-text">Artist banking innovation trends are shaping the financial landscape for creatives. Discover what's changing in the industry today.</div> <div class="card-author"><p>by: <b>Emilly Correa</b> on 27 de April de 2025 <!-- <a href="https://vitalpulses.com/category/finances/" title="Finances">Finances</a>--> <strong>Última atualização em:</strong> 13 de August de 2025</p></div> </div> <div class="card-preview mt-8"> <img class="card-pic" src="https://vitalpulses.com/wp-content/uploads/2025/05/unnamed-file-12.jpg" alt="Main" /> </div> </div> </div> <div class="section section-content"> <div class="center"> <div class="content"> <p class="summarization"><strong>Artist banking innovations include digital platforms, blockchain technology, and tailored financial products, empowering artists with efficient financial management and direct access to funding opportunities.</strong></p> <p><strong>Artist banking innovation trends</strong> are emerging as crucial elements for financial success among creatives. But how do they impact your future as an artist? Let&#8217;s delve deeper to understand these exciting changes.</p> <p></p> <h2>Understanding the current banking system for artists</h2> <p>Understanding the <strong>current banking system for artists</strong> is crucial for leveraging financial opportunities. Artists often face unique challenges that traditional banking services may not accommodate. They need tailored financial solutions that align with their creative endeavors.</p> <h3>Key Components of the Banking System for Artists</h3> <p>The banking system for artists hinges on several vital components. These include:</p> <ul> <li><strong>Checking and savings accounts:</strong> Essential for managing day-to-day expenses.</li> <li><strong>Loans and credit options:</strong> Important for funding creative projects.</li> <li><strong>Investment opportunities:</strong> Useful for building wealth over time.</li> </ul> <p>Many artists often overlook the significance of <strong>financial literacy</strong>. Understanding banking products can help them make informed decisions about their finances.</p> <h3>Navigating the Challenges</h3> <p>One common challenge is securing loans. Banks may find it difficult to assess an artist&#8217;s income stability. This is where having a solid portfolio can be beneficial. Additionally, <strong>networking</strong> in the industry can provide artists with guidance on financial options tailored for creatives.</p> <p>Moreover, artists should consider using digital banking solutions. These platforms can offer flexibility and ease of access. Many provide tools that specifically cater to the needs of creatives, allowing them to manage finances more efficiently.</p> <h3>Finding the Right Bank</h3> <p>Choosing the right bank involves doing thorough research. Artists should look for banks that understand their needs and offer relevant services. Consider factors like:</p> <ul> <li><strong>Fees:</strong> Be aware of service fees that can add up.</li> <li><strong>Customer service:</strong> Choose banks known for helpful support.</li> <li><strong>Specialized programs:</strong> Some banks offer services tailored to artists.</li> </ul> <p>Ultimately, understanding the current banking system equips artists with the knowledge to make effective financial decisions.</p> <h2>Key innovations reshaping artist banking</h2> <p>Key innovations are reshaping <strong>artist banking</strong> and creating new opportunities for creatives. With technology advancing rapidly, artists can now access tailored financial services that cater to their unique needs.</p> <h3>Emergence of Digital Banking</h3> <p>Digital banking platforms are revolutionizing how artists manage their finances. These platforms offer conveniences such as 24/7 access to accounts, mobile check deposits, and easy fund transfers. As a result, artists can focus more on their craft without worrying about traditional banking hours.</p> <p>Moreover, many digital banking services are minimizing fees, allowing artists to keep more of their earnings. With these savings, they can invest more in their projects or personal development.</p> <h3>Blockchain and Smart Contracts</h3> <p>Another major innovation involves the use of blockchain technology. This technology enables secure, transparent transactions without the need for intermediaries. It opens up new avenues for artists to sell their work directly to consumers through digital certificates of authenticity.</p> <ul> <li><strong>Direct sales:</strong> Artists can now sell digital art directly on platforms that support blockchain.</li> <li><strong>Royalties and fair compensation:</strong> Smart contracts can ensure artists receive fair royalties from their work.</li> <li><strong>Access to new markets:</strong> Blockchain creates opportunities to reach international audiences without high transaction fees.</li> </ul> <p>As these technologies grow, they offer artists more control over their finances and revenue streams.</p> <h3>Fintech Solutions for Creatives</h3> <p>Fintech companies are also stepping up to provide services specifically designed for artists. These businesses understand the unique cash flow challenges that creatives face, allowing them to offer:</p> <ul> <li><strong>Flexible loan options:</strong> Because artists often have unpredictable income, flexible repayment plans can help ease financial stress.</li> <li><strong>Financial planning tools:</strong> Apps that assist in budgeting and forecasting cash flow can empower artists to make informed decisions.</li> <li><strong>Expense tracking:</strong> Keeping track of business and personal expenses becomes easier with dedicated financial tools.</li> </ul> <p>Through these innovative solutions, artists can navigate their finances more effectively. Overall, key innovations in <strong>artist banking</strong> are creating an environment where creatives can thrive and focus on their art.</p> <h2>Digital platforms transforming financial services</h2> <p><img src='https://vitalpulses.com/wp-content/uploads/2025/05/unnamed-file-13.jpg' alt='Digital platforms transforming financial services' title='Digital platforms transforming financial services' /></p> <p>Digital platforms are transforming <strong>financial services</strong> for artists, making banking more accessible and user-friendly. These innovations change how creatives manage their finances and connect with banks.</p> <h3>Convenience of Online Banking</h3> <p>One significant change is the rise of online banking. Artists can now open accounts, transfer funds, and apply for loans from the comfort of their homes. This saves time and helps avoid long lines at traditional banks.</p> <p>Additionally, many online banks offer intuitive apps that allow artists to track their spending and savings easily. This feature is essential for managing unpredictable income streams.</p> <h3>Peer-to-Peer Lending</h3> <p>Another exciting development is <strong>peer-to-peer lending</strong>. This model lets artists borrow directly from individuals, bypassing traditional banks. This can lead to lower interest rates and more flexible terms.</p> <ul> <li><strong>Access to funds:</strong> Artists often find it challenging to qualify for traditional loans. Peer-to-peer lending offers an alternative.</li> <li><strong>Community support:</strong> Borrowers can connect with lenders who believe in their work.</li> <li><strong>Quick approval times:</strong> These platforms can process loans faster than traditional banks.</li> </ul> <p>As peer-to-peer lending grows, it provides unique opportunities for artists seeking financial support.</p> <h3>Investment Platforms</h3> <p>Investment platforms are also playing a role in artist banking. They allow artists to invest in stocks or funds without needing extensive financial knowledge. With user-friendly interfaces, these platforms can make investing simpler.</p> <ul> <li><strong>Fractional shares:</strong> Artists can invest in portions of expensive stocks, making it easier to build a diverse portfolio.</li> <li><strong>Robo-advisors:</strong> These tools provide automated financial advice tailored to an artist&#8217;s goals.</li> <li><strong>Real-time data:</strong> Instant access to market information helps artists make informed decisions.</li> </ul> <p>Overall, digital platforms are bridging the gap between traditional finance and the needs of artists. They create a more inclusive financial landscape that supports and nurtures creativity.</p> <h2>Case studies: Successful artist banking implementations</h2> <p>Case studies showcase how successful <strong>artist banking</strong> implementations can empower creatives and enhance their financial wellbeing. These real-life examples highlight the innovative approaches banks and fintech companies are taking to support artists.</p> <h3>Case Study 1: Platform for Independent Musicians</h3> <p>A well-known bank partnered with a music platform to offer tailored banking solutions for independent musicians. This initiative provided artists with:</p> <ul> <li><strong>Artist-centered accounts:</strong> These accounts had no monthly fees and offered features like instant transfers for payments.</li> <li><strong>Access to music-related loans:</strong> Musicians could borrow funds for equipment and recording costs.</li> <li><strong>Financial workshops:</strong> Regular sessions on budgeting and financial management helped artists build skills.</li> </ul> <p>This collaboration increased financial literacy among artists and boosted the platform’s popularity.</p> <h3>Case Study 2: Visual Artists and Digital Banking</h3> <p>A digital bank targeted visual artists by creating a specialized account that catered to their unique needs. Key features included:</p> <ul> <li><strong>Expense tracking tools:</strong> These tools helped artists manage project costs seamlessly.</li> <li><strong>Investment opportunities:</strong> Artists could invest in crowdfunding for art projects, giving them a platform to generate funds.</li> <li><strong>Networking events:</strong> The bank organized events that connected artists with potential patrons and galleries.</li> </ul> <p>This initiative increased artist engagement and enhanced their financial stability.</p> <h3>Case Study 3: Creative Startups and Peer-to-Peer Lending</h3> <p>Another notable example involves a peer-to-peer lending platform designed for creative startups. Features of this platform included:</p> <ul> <li><strong>Direct funding options:</strong> Artists could receive funding directly from individuals interested in supporting creative projects.</li> <li><strong>Flexible repayment terms:</strong> The platform allowed artists to set repayment options that fit their income schedules.</li> <li><strong>Community feedback:</strong> Artists received valuable insights and support from lenders who shared similar interests.</li> </ul> <p>By giving artists immediate funding access, this model flourished and attracted a vibrant community of creatives.</p> <p>As these case studies demonstrate, successful <strong>artist banking implementations</strong> are essential in fostering creativity and financial stability. They encourage a culture of innovation that can benefit the entire artistic community.</p> <h2>Future predictions for artist banking trends</h2> <p>The future of <strong>artist banking</strong> trends is bright, with many exciting developments on the horizon. As technology evolves, so do the services available to artists, making financial management more efficient and accessible.</p> <h3>Increased Use of AI and Automation</h3> <p>One significant trend is the increased use of <strong>artificial intelligence</strong> and automation in financial services. AI can help artists analyze their spending patterns, forecast income, and even automate bill payments. This technology reduces stress and allows artists to focus more on their creative work.</p> <p>Automation in banking can enhance the user experience, leading to quicker decisions on loans and faster payment processing. Artists will have more time to dedicate to their art, while their financial matters remain organized.</p> <h3>More Tailored Financial Products</h3> <p>The demand for customized banking products is likely to rise. Artists have unique financial needs, and banks are recognizing this requirement. We can expect to see:</p> <ul> <li><strong>Creative-friendly loans:</strong> More banks will offer loans tailored to the unpredictable income of artists.</li> <li><strong>Specialized savings accounts:</strong> Accounts designed specifically for artistic pursuits, providing better interest rates for long-term projects.</li> <li><strong>Investment opportunities:</strong> New platforms will emerge, helping artists invest in their peers or community projects.</li> </ul> <p>These tailored offerings will enable artists to have better financial planning that aligns with their career goals.</p> <h3>Blockchain Technology Adoption</h3> <p>Another trend to watch is the growing adoption of <strong>blockchain technology</strong>. This technology has the potential to ensure secure, transparent transactions in the art world. Artists can benefit from:</p> <ul> <li><strong>Direct sales:</strong> Selling art directly to consumers while retaining more profits.</li> <li><strong>Provenance tracking:</strong> Using blockchain to verify the history of artworks, making them more valuable.</li> <li><strong>Smart contracts:</strong> Automating royalty payments when art is resold, ensuring artists get fair compensation.</li> </ul> <p>As artists embrace blockchain technology, they will gain significant control over their work and income.</p> <p>The future of <strong>artist banking</strong> trends is not just about technology; it’s also about creating an environment that empowers artists. With these advancements, artists will find financial solutions that resonate with their unique journeys.</p> <p> In conclusion, the future of <strong>artist banking</strong> is more promising than ever. With advancing technology and tailored solutions, artists can manage their finances more effectively. The rise of digital banking and peer-to-peer lending is making it easier for artists to access funds. Additionally, innovations in blockchain technology offer new ways for artists to sell and protect their work. As these trends evolve, artists will find themselves empowered with the tools needed to succeed financially while focusing on their creativity.</p> <h2>FAQ &#8211; Frequently Asked Questions about Artist Banking Innovations</h2> <h3>What are the main benefits of digital banking for artists?</h3> <p>Digital banking helps artists manage their finances more conveniently. They can access their accounts anytime, transfer funds easily, and track expenses through user-friendly apps.</p> <h3>How does blockchain technology impact artist sales?</h3> <p>Blockchain technology enables secure, transparent transactions for artists. It allows them to sell their artwork directly and verify its authenticity, ensuring fair compensation.</p> <h3>What are peer-to-peer lending platforms?</h3> <p>Peer-to-peer lending platforms connect artists directly with individual lenders, offering flexible loan options tailored to the unique financial needs of creatives.</p> <h3>How can artists improve their financial literacy?</h3> <p>Artists can improve their financial literacy by attending workshops, using budgeting tools, and accessing resources that teach essential financial management skills.</p> <p><center><a href='http://vitalpulses.com/' target='_blank' class='cta-robo-seo' title='Check Out More Content'>Check Out More Content</a></center></p> <!--begin code --> <div class="pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper pp-multiple-authors-layout-boxed multiple-authors-target-the-content box-post-id-23 box-instance-id-1 ppma_boxes_23" data-post_id="23" data-instance_id="1" data-additional_class="pp-multiple-authors-layout-boxed.multiple-authors-target-the-content" data-original_class="pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper box-post-id-23 box-instance-id-1"> <h2 class="widget-title box-header-title">Author</h2> <span class="ppma-layout-prefix"></span> <div class="ppma-author-category-wrap"> <span class="ppma-category-group ppma-category-group-1 category-index-0"> <ul class="pp-multiple-authors-boxes-ul author-ul-0"> <li class="pp-multiple-authors-boxes-li author_index_0 author_emilly has-avatar"> <div class="pp-author-boxes-avatar"> <div class="avatar-image"> <img alt='Emilly Correa' src='https://secure.gravatar.com/avatar/0c41178f1747957ea608c344f8b50b0c200f2e5fd06488356d8e998ef2c263ec?s=80&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/0c41178f1747957ea608c344f8b50b0c200f2e5fd06488356d8e998ef2c263ec?s=160&#038;d=mm&#038;r=g 2x' class='avatar avatar-80 photo' height='80' width='80' /> </div> </div> <div class="pp-author-boxes-avatar-details"> <div class="pp-author-boxes-name multiple-authors-name"><a href="https://vitalpulses.com/author/emilly/" rel="author" title="Emilly Correa" class="author url fn">Emilly Correa</a></div> <p class="pp-author-boxes-description multiple-authors-description author-description-0"> Emilly Correa has a degree in journalism and a postgraduate degree in Digital Marketing, specializing in Content Production for Social Media. 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